If you’re at Dreamforce this year, then you’re obviously familiar with the power of a CRM — but what about your CRM’s counterpart, marketing automation?
By now, you’ve likely heard about how marketing automation can integrate with Salesforce CRM to help you market smarter and sell faster. Marketing automation and CRMs are like bread and butter: they’re great on their own, but they’re even better when paired together (don’t like carbs? How about pairing chocolate and peanut butter? Or cheese and wine?).
Regardless of which food analogy resonates with you, most B2B marketers at least agree on many of the same goals and pain points, like poor lead quality or inefficient sales and marketing workflows.