B2B Lead Generation & Appointment Setting Services

Turn Outbound Outreach into
Sales Opportunities

Outbound outreach remains essential for driving brand awareness and, ultimately, conversions. EBQ’s appointment-setting services enable organizations of all sizes, maturity levels, and industries turn cold outreach into qualified sales conversions. The result? A predictable pipeline of sales-ready opportunities without the overhead of hiring, training, or managing an internal sales development team.

Trusted by thousands of businesses worldwide.

BOOK MORE SALES APPOINTMENTS. CLOSE MORE DEALS

Dig into our history of high-volume appointment setting that doesn’t sacrifice lead quality.

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Dials Made
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Show Rate
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Appointments Set
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15%

Close Rate

12.4

Touches to Response

85%

Qualified Rate

How our appointment setting services work

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Build and verify a custom lead database using industry-leading contact sources and proprietary verification tools for boosted accuracy

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Cold call and email prospects to start building key relationships and drive product interest

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Follow up on both cold and inbound marketing leads to maximize the number of qualified sales appointments set

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Provide a built-in management layer, including a fractional Revenue Consultant and Business Development Manager, to train and upskill your team based on industry best practices

EBQ's proven processes icon

Leverage EBQ’s proven processes and talk tracks that have been refined over the past 20+ years

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Qualify prospects against agreed-upon criteria to ensure only sales-ready opportunities are passed to the closing team

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Handle appointment scheduling logistics, such as sending invites, confirming meetings, warm sales handoffs, and even rescheduling as needed

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Enhance outreach with AI-powered tools, while keeping experienced human SDRs at the center of every touch point

Our Appointment Setting Agency’s Success Stories

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203 Qualified Meetings Set

94% Lead Qualification Rate

Compendium

Industry: Content Marketing Software, SaaS

Compendium was scaling rapidly, but their sales representatives were drowning in meetings that looked good on paper but went nowhere in real life.

With EBQ’s Business Development team taking over lead prospecting and qualifying, Compendium gave reps back what they had been missing most: time to actually close.

“I figured it would take a few weeks to ramp up, but EBQ quickly understood our complex, intangible solution in order to deliver highly-qualified results.”

– Jim Brown
(Director of Business Development at Compendium)

Read the Case Study →

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5000+ Software Units Sold

$1000 Average Deal Size

Veradigm

Industry: Healthcare Technology

Veradigm needed to expand into smaller medical practices but lacked the resources to focus its enterprise sales team.

By leveraging EBQ’s expertise in product segmentation, they drove over 5,000 software sales across 20+ states.

“We’ve used EBQ as both a ‘force multiplier’ and a way to target specific opportunities. We’ve been very pleased with the measured results we have achieved and the objectives we’ve accomplished.”

– Glen Tullman
(CEO of Veradigm)

Read the Case Study →

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$290,000 additional revenue generated for Midas International

Midas International

Industry: Automotive

Midas recognized their need to expand their fleet customer base. However, they also knew they did not want to build an internal team.

EBQ’s appointment setters and sales experts enabled Midas International to grow their fleet program significantly.

“Hiring EBQ was the best money I spent in 2007. I have acquired five new fleets — resulting in thousands of dollars in fleet revenue that I did not have before.”

– Scott Frailey
(Owner of Midas locations in the Lancaster, PA area)

Read the Case Study →

Dive into our other Appointment Setting success stories

Explore Our Case Studies →

Overcome your business development pain points.

Find out how EBQ can eliminate your sales development challenges.

Your leads aren’t converting
More follow-ups with less work.

A typical B2B potential client requires at least 5 follow-up attempts before converting into a customer. However, most salespeople don’t have the time to carefully follow up with their leads. With EBQ, you can now convert more leads by outsourcing the prospecting process to us.

Sales meetings tend to fluctuate depending on the industry landscape, making it difficult for business leaders to accurately predict their sales pipeline. Ensure a consistent flow of sales meetings by utilizing our appointment-setting team.

Prospecting is a challenge; you have to find verified information, contact them, and persistently follow up to schedule an appointment. Our sales development team can take on all prospecting-related tasks, which empowers your sales team to focus on closing.

Over 70% of marketing leads are never followed up on — resulting in a significant loss of sales opportunities. With EBQ, your dedicated appointment setters will diligently follow up with marketing leads and gauge their level of interest using our own lead rating system.

Without a formulaic approach to the business development process, your sales team may struggle to find the right time to follow up. Since 2006, we’ve been obsessed with creating our own golden cadence that can work with any industry. When you partner with us, our SDRs will use our cadence to better reach your prospects.

Ready to see your business grow?

By submitting this form, you are consenting to being contacted by our sales and marketing teams via the email address and phone number provided. You may opt out at any time. We will not sell or distribute your email address to any third party at any time. View our Privacy Policy for more information.

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What I liked about EBQ is that they were fearless, and it didn’t matter what type of lead I put in front of them. They just went for it.”

Omar Jordan
CEO, Coviance

Why work with EBQ?

Criteria

EBQ

Other Partners

Hiring Internally

Time to Launch

Faster launch with proven onboarding and playbooks

Moderate ramp-up depending on vendor

Slow — recruiting, hiring, and training required

Experience & Track Record

20+ years of B2B appointment setting and revenue support

Varies by provider

Limited to individual hires and leadership

Team Structure

Dedicated SDRs supported by a Business Consultant and Project Manager

Usually, a revolving door of pooled resources

Requires building and managing a full team

Management & Oversight

Built-in management layer included

May require additional oversight

Falls entirely on internal leadership

Process & Playbooks

Proven, repeatable outbound processes based on 20+ years of experience

Inconsistent processes across providers

Must be built from scratch

Ramp Time to Productivity

Short ramp with trained appointment setters

Varies based on training and experience

Long learning curve

Lead data & list building

High-quality, verified lead data provided at no additional cost

An add-on or separate expense

Requires purchasing data tools or vendors

The EBQ Approach:
How We Launch Your Program in 5 Days

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Phase 1

Familiarize

The EBQ Lead Generation appointment setting department will take the time to become educated on your product and company.

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Phase 2

Aggregate

We target decision makers at companies you want to do business with and position your product or service as a solution to their pains and drivers.

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Phase 3

Engage

We’ll engage your prospects in value-based, meaningful conversations that yield meetings and provide a flow of valuable appointments for your sales representatives.

Phase 4.

Schedule

Your EBQ Lead Generation department will send calendar invites, confirm meetings, begin meetings with a hand-off to your rep, and even reschedule meetings.

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Maximize Customer Lifetime Value with EBQ’s Account Management Services

The work doesn’t stop once you close a deal. Our account management team ensures seamless coordination between your team and current customers so no sales opportunity slips through the cracks. With the right strategy and support, your appointments turn into long-term revenue growth.

FAQs

What is appointment setting?

Appointment setting is the process of reaching out to and following up on both cold and warm inbound leads to arrange a sales meeting. Creating a separate appointment-setting team empowers your sales team to focus on negotiating and closing deals. This team structure is called the SDR/AE model.

While building an in-house appointment setting has its place with some teams, outsourcing appointment setting offers a variety of benefits that serve many businesses’ needs.

Some advantages include:

  • Lower overhead costs
  • Lower down times due to turnovers
  • Higher productivity
  • Higher conversion rates

For 20+ years, EBQ has been a top US-based lead generation partner. Our competitive edge includes:

  • Robust reporting
  • Full productivity in less than five days
  • Hands-on sales experience in EBQ leadership
  • No setup or cancellation fees

Pay-per-appointment tends to produce lower-quality leads. These providers are often focused on volume over quality — leading to many dead-end sales conversations and wasted time.

That’s why we would never charge you a fee per lead that comes in. This way, our BDRs are motivated to find the best leads for you — not just to fulfill a quota.

Ready to partner with B2B appointment setting services?

The right cold call sets the stage for a positive customer experience, so hiring the best team gets your foot in the door with the right people. Our cold callers help you grow your sales pipeline and engage your prospects.

Ready to see your business grow? Fill out your information with the form provided, and one of our team members will reach out to you shortly.

Ready to see your business grow?

By submitting this form, you are consenting to being contacted by our sales and marketing teams via the email address and phone number provided. You may opt out at any time. We will not sell or distribute your email address to any third party at any time. View our Privacy Policy for more information.