↓ Keep reading to see what the experts have to say.
The biggest mistake companies are making when cold calling is making a truly cold call. With absolutely no information about the prospect. Cold calling first began in the 1800s. Long before the invention of the internet.
Today, there’s no reason to call someone if you truly know nothing about them. Even two minutes on the internet can give you some insights into the compelling challenges of a particular industry and the history of the company you’re calling on.
That little bit of data allows you to make a more authentic connection earlier, and build a relationship, versus “cold” pitching that is generic. If your Noble Purpose is to add value to customers, you need to understand them before pitching your solution.
You can do everything possible to warm your database up, but in the end you have to have someone pick up the phone and call the people that aren’t calling you.
Is cold calling dead? The experts make it clear that cold calling is not disappearing as a strategy anytime soon. Companies just need to be strategic about how it fits into their overall demand generation strategy. Cold calling is still an incredibly effective way to connect with prospects if you stay informed on who your buyers are, how they buy, and how you can solve their problems.
If you’re looking to save time, money, and effort when it comes to cold calling, you can always ask EBQ to do it for you. Read more about our B2B Appointment Setting service to learn how we can help.