Ultimate Guide to B2B Appointment Setting
- Are your salespeople doing their own prospecting?
- Are your salespeople struggling with unqualified cold or marketing leads?
- Is your sales team splitting time between cold calling and closing deals?
- Do your sales reps lack enough at-bats?
Even if you have a stellar product or service, it’s not going to sell itself. And your marketing-qualified leads (MQLs) won’t convert to sales-qualified leads (SQLs) without some professional persistence.
At some point in the qualification process, you will run into a sales gap.
This is where B2B appointment setting comes in.
When it comes to appointment setting, you may have a few doubts.
How B2B Appointment Setting
Generates Sales-Qualified Leads
With the overwhelming amount of options and information available to buyers these days, companies need to be proactive about following up with marketing leads.
They may have downloaded your whitepaper or clicked through your email, but that doesn’t mean they are ready or willing to make a purchase.