How to Use Flow Control in Marketing Cloud
How to Use Flow Control in Marketing Cloud Ever been annoyed by the same ads playing over and over again? Or by the same company sending you multiple emails over a short period of time despite you ignoring their first attempt? This rise in frustration happens when an organization reaches out to their contacts without giving […]
Exploring Marketing Cloud Journey Builder Activities
Exploring Marketing Cloud Journey Builder Activities Customer journeys are all about sending the right messages at the right times based on how your contacts engage with your brand. In Journey Builder, you can utilize activities to interact with your contacts. You can use message activities and flow control activities to not only dictate how you’re […]
Intro to Journey Builder Entry Sources and Events
Intro to Journey Builder Entry Sources and Events Every customer journey needs to start somewhere. Before you start building any customer journeys, it’s important to ask yourself: where are my contacts going to come from and how are they going to enter the journey? Without defining these 2 criteria first, you risk creating customer journeys […]
Getting Started with Journey Builder Basics
Getting Started with Journey Builder Basics Now that you have a foundational understanding of the capabilities of Marketing Cloud Journey Builder, it’s time to dive into the beginning stages of building your customer journeys. In this chapter, you’ll learn how to: Plan a customer journey in Journey Builder Navigate the Journeys Dashboard Understand what Journey […]
Salesforce Marketing Cloud Journey Builder: The Essential Guide
The Salesforce Marketing Cloud Journey Builder guide is designed to help users build powerful customer journeys that push contacts to convert.
