Bosley + EBQ
EBQ elevated Bosley’s use of Marketing Cloud — leading to increased mobile and email campaign engagement.
The Challenge
Bosley is a leading provider of hair loss solutions based in Beverly Hills, California. Due to the nature of their industry, Bosley had to pick a marketing partner who has an understanding of their HIPAA restrictions — all while helping them get the most out of their Salesforce Marketing Cloud Engagement investment.
Before their partnership with EBQ, Bosley was working with an independent contractor. While they were doing well, Bosley knew that they could level up their Marketing Cloud game by utilizing all their features and automation tools. They struggled to unify their marketing data because everything was disconnected, which caused multiple import and export issues.
While searching for a new Marketing Cloud partner, Bosley had three specific goals:
- To make sure Bosley stays compliant with the ever-changing email marketing laws and guidelines
- To ensure every data point is connected to Salesforce CRM correctly
- To boost productivity by automating manual tasks
“We’re a relatively small team and this was our first go at Salesforce. Truth is: Salesforce and Marketing Cloud needed to be operated by experts,” explained the Bosley Team.
The Solution
MARKETING CLOUD & WEB DEVELOPMENT AT EBQ
During their search for a new partner, Bosley’s Salesforce Account Executive referred them to EBQ. Immediately, Bosley was drawn to EBQ’s flexible pricing and comprehensive business model. They knew EBQ could scale up or down their relationship based on their needs — all while providing high-quality materials to fuel their next email and mobile marketing campaigns.
Over the past two years, EBQ was able to help Bosley grow their outbound efforts. While Bosley took care of the overall marketing vision, EBQ has been responsible for creating and executing campaigns to build stronger relationships between Bosley and their customers.
“EBQ provides creative resources. We feel good about the communication. It took the worry out of our hands. The quality of work is truly excellent — it’s just a relief for the whole team so we’re able to focus on the marketing and leave the technical aspects to EBQ. EBQ is a true partner,” said the Bosley Team.
For example, Bosley was eager to enhance their AMPscript setup. After listening to their wants and needs, EBQ was able to transform their vision into automation that enabled them to refine and personalize their emails.
“EBQ is extremely organized and detailed. We’re getting constant updates, and EBQ is responsive and quick. They’re on top of things and can execute. Our urgencies are their urgencies, so they’re wonderful,” said the Bosley Team.
On top of improving their AMPscript, EBQ helped Bosley implement multiple marketing campaigns over the years. Some of these include:
- Omni-channel journeys for both transactional and commercial messaging
- SMS conversations using next keyword and text response in Marketing Cloud automation and journeys
- Mobile Subscription management with external integrations: Query the Reassigned Numbers Database to verify mobile number ownership and provide a safe harbor for subscription opt-ins
- Coupon Code implementation using Ampscript in Email and SMS
- Vcard to add to subscriber’s contacts: Downloadable file to add them to contacts
- BIMI integration with Marketing Cloud: Improve Brand recognition on emails
- Custom Email and SMS reporting
The Results
Bosley saw a huge improvement in their marketing campaigns. The immediate impact saw:
reduction of
email bounce rate
increase in email opens
increase in email click rate
While EBQ and Bosley are excited about the massive increase in campaign engagement, they’re always looking for new ways to improve. For example, Bosley is looking to segment their audience further and has experimented with touch cadence to enhance their marketing.
That said, Bosley has been impressed by the amount of automation EBQ has run. By removing the need to perform manual tasks, Bosley’s marketing team has more capacity to work on other endeavors.
“After partnering with EBQ, we have more confidence in our automation and what we’re doing. They made us more efficient; things that we were doing manually, we now automate,” explained the Bosley Team.
When looking ahead, the Bosley Team said that they’re not looking to stop partnering with EBQ anytime soon. As long as Salesforce Marketing Cloud is involved, so will EBQ.
If you’re thinking to do it alone, think again. I highly recommend talking to EBQ. They will help you unleash the power of Salesforce Marketing Cloud, and there is nothing they cannot do or solve. EBQ is a must-have partner!
Bosley + EBQ
EBQ elevated Bosley’s use of Marketing Cloud — leading to increased mobile and email campaign engagement.
