Lead scoring is one of the most powerful features available in Pardot. Pardot lead scoring…
Issa PerryJune 26, 2019
The sales funnel is a concept that companies use to illustrate the specific steps a…
Brent WalrathJune 18, 2019
Sales collateral is a collection of educational and persuasive documents describing a company and its…
Tim EdwardsJune 10, 2019
Intro Whether you’re launching your first product or launching a new product in a new…
Alex AvendanoMay 30, 2019
Buyer personas are a blueprint to understanding your buyers, how to reach them, and how…
Tim EdwardsMarch 27, 2019
Those in the business of making B2B sales know that the buyer’s journey refers to…
Tim EdwardsJanuary 17, 2019
Pardot’s out-of-the-box form can be somewhat lacking. We thought it’d be helpful if we shared…
Alex AvendanoJanuary 4, 2019
A significant shift has occurred in the world of marketing over the last 20 years,…
Alex AvendanoNovember 29, 2018
