Should you use AI-powered content generation? Google weighs in. (Spoiler Alert: Yes*)
David Miedzianowski
With AI being at the forefront of every business leader’s mind, it is easy to be tempted to leverage AI to scale your content efforts. But should you rely on AI-powered content generation to build out your content library? Spoiler alert: Google says yes, but there are a few caveats.
As a general overview, many black-hat SEO tactics are deemed “spam” by Google, one of them being “scaled content abuse”. If your content gets flagged, it can trigger a Google penalty, resulting in a significant drop in search rankings or even complete removal from the index for violating Google Search Essentials (previously known as Webmaster Guidelines).
In this post, we go over:
Download the SEO Content Creation Checklist for Blog Posts
Create an SEO-researched blog post that increases search visibility by downloading our free interactive checklist.
What is scaled content abuse?
Scaled content abuse is defined as “when many pages are generated for the primary purpose of manipulating search rankings and not helping users.” In other words, it is when you create excessive pages solely to occupy search engine real estate, rather than helping users find answers to their questions.
While Google is not outright against using AI in content creation, they emphasize the need to focus on serving accurate, high-quality, and relevant content to target users. So how can you use AI to write landing pages or blog content without triggering the dreaded Google penalty?
Using AI-driven content ethically
AI is a powerful tool that can help you quickly conceptualize copy within a short period of time. But how do you make sure your AI-augmented content does not get flagged as spam?
A few ways you can use AI to generate content are:
- Performing keyword research
- Identifying linking opportunities
- Detecting content gaps
- Developing a first draft
- Surfacing spelling or grammatical errors
- Converting organic content into paid ad copy
Performing keyword research
Keyword research is the process of identifying phrases your target audience uses to search for answers online. Your goal is to meet your prospects where they are on search engines and compel them to click on your site.
With AI, you can ideate even more synonymous keywords to accelerate your research process. For example, you can use the prompt:
![I’m writing a blog post on [TOPIC] within the [INDUSTRY]. Give me 50 keyword ideas](https://ebq.com/wp-content/uploads/2026/06/Group-4-1024x368.png)
Identifying linking opportunities
Internal links enable your site visitors and search engine crawlers to navigate your site with ease. Not only does that help your users stay on your website longer, but search engine crawlers also get a better sense of how each piece of content is related to the others.
If you have a relatively large content library, it can be easy to lose track of which blog article or landing page could be relevant to your current blog write-up. Here is a prompt you can use:
![I'm creating a blog post on [TOPIC] for [WEBSITE]. Suggest 10 internal linking opportunities and provide links.](https://ebq.com/wp-content/uploads/2026/06/Group-3-1024x422.png)
Detecting content gaps
Uncovering content gaps through competitive analysis is a great way to audit how your competitors are showing up in generative and search engines. However, SEO tools can be costly for many smaller organizations — making it more difficult to perform competitive analysis.
Now, you can use AI to perform basic keyword gap analysis. However, bear in mind that this will be incredibly high-level, so it will take an SEO expert to decipher what to make of the answer from this prompt:
![Create a content gap analysis between [YOUR WEBSITE] and [YOUR COMPETITOR’S WEBSITE]](https://ebq.com/wp-content/uploads/2026/06/Group-2-1024x374.png)
Developing a first draft
When most people think of using AI in content, they think of just asking AI to write their entire content piece.
However, Google values content that offers helpful and reliable information. Since AI can’t produce original thoughts, it is up to your leaders and writers within your organization to create thought leadership topics.
Since AI can often hallucinate results, it is best to read and edit every AI-generated article.
Surfacing spelling or grammatical errors
Part of creating authoritative content that ranks highly on search engines is developing error-free content. Spelling errors and grammatical mistakes distract users from what you’re trying to say, potentially damaging your brand reputation in the process.
There are many popular AI-augmented writing assistant software tools, such as Grammarly. Using these tools can help you revise your copy for obvious errors quickly and easily. Keep in mind that AI is designed to agree with you, meaning you should request content feedback with caution.
Converting organic content into paid ad copy
While your goal with organic content is to create an approachable yet authoritative brand perception, paid ads require a different approach. Since every platform has character limitations, you need to find creative ways to convert SEO content into PPC ad copy.
With AI, you can quickly brainstorm ad copy that adheres to each platform’s considerations and limitations. For example, you can use the prompt
![Convert [BLOG POST/LANDING PAGE] into paid ad copy for [PLATFORM]. Give me 10 A/B copy test ideas.](https://ebq.com/wp-content/uploads/2026/06/Group-1-1024x428.png)
Download the SEO Content Creation Checklist for Blog Posts
Create an SEO-researched blog post that increases search visibility by downloading our free interactive checklist.
So, should you use AI in content creation?
In short, you can use AI to reduce the amount of time spent on writing content. However, too many people took too many shortcuts — resulting in search engines flagging their content as spam and de-indexing their site altogether.
With EBQ’s SEO copywriters, you can create AI-augmented content that actually ranks on search engines and keeps readers engaged. Our team crafts every piece to read naturally and authentically, so you make a strong first impression with every prospect. Learn what our SEO copywriting experts can do for you.
About the Author:
David is a Revenue Cycle Consultant at EBQ who leverages his experience as a former VP of Sales to align sales and marketing teams for measurable results. With expertise in B2B digital marketing and demand generation, he helps businesses optimize strategies for long-term success.