Best Cold Call Scripts for Software Sales
This post was originally published in August 2018 and has been updated for accuracy and comprehensiveness. Cold calling remains a key strategy in software sales, with businesses of all sizes relying on it to generate leads and conversions. By effectively utilizing the best cold-calling scripts for software sales, you can point your Sales Development Representative […]
10 Cold Calling Best Practices That Close Deals
This post was originally published in August 2018 and has been updated for accuracy and comprehensiveness. Any SDR knows, as soon as they start a cold call, the timer has begun on their window of opportunity. You have maybe thirty seconds with a company to merit a three-minute conversation with a decision-maker and ultimately […]
3 Steps to Turn Vendors into Strategic Partnerships
Vendor relationships can be integral for a business, but if you’re looking for long-term success, they should serve as a starting point for something better — transforming that vendor into a partner. These partnerships don’t happen overnight though. Strong partnerships have clear foundations that are nurtured, they emphasize accountability, and they have clearly defined metrics […]
The Best Sales Prospecting Tools to Use in 2020
The Best Sales Prospecting Tools to Use in 2020 The best sales prospecting tools save you time and effort when it comes to finding relevant prospects for your business. We use prospecting tools to identify new leads, dig for valuable prospect information, and keep our database up-to-date. There are many resources that promise to simplify […]
Why Are Most B2B SaaS Companies Choosing SDR Outsourcing in 2020?
SDR outsourcing is a growing trend, due to the increasing challenges that come with building an internal sales development team. For B2B companies, having a dedicated SDR team to qualify leads and set sales appointments is essential for a strong sales pipeline. In many cases, B2B SaaS companies see significant pipeline growth within the […]
When to Hire the First Sales Rep for Your Startup
You’ve successfully launched your new startup. Now you must pivot your focus to growth — increasing sales and bringing on new customers. But how do you know you’re ready to take on a dedicated salesperson full-time? There’s no straight answer, number of months, or amount of revenue to reveal here. Whether or not it’s time […]
Sales Collateral Best Practices for Every Stage of the Sales Funnel (with Examples!)
Sales collateral is a collection of educational and persuasive documents describing a company and its products or services. Sales teams use sales collateral as a tool to inform prospects and customers, with the goal of influencing them to make a purchase. In order for a company to get the most value out of their sales […]
10 Things to Know Before Outsourcing Customer Service
Customer service is becoming increasingly important to B2C and B2B buyers across all industries. In fact, customer service is the #1 factor influencing a buyer’s trust in a vendor these days. Going the extra mile for your customers is a reliable path to retention and long-term gain, but how can you know for sure that an […]
10 Components of a Well-Defined B2B Buyer Persona
Buyer personas are a blueprint to understanding your buyers, how to reach them, and how to convert prospects into customers. A well-defined persona includes a mix of demographic, firmographic, and psychographic information about your buyers’ roles in their organizations as well as insights about their goals and what drives them. According to research gathered by Cintell, organizations […]
The Delight Stage of the B2B Buyer’s Journey
The Delight Stage of the B2B Buyer’s Journey The delight stage can be considered the final stage of the buyer’s journey. But the truth is your business strategy should aim to delight customers throughout their journey. The goal of “delighting” is to nurture meaningful customer relationships that create long-lasting loyalty and encourage your customers to […]
