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Project

Zaller + EBQ

EBQ’s marketing expertise helped Zaller Law Group create a consistent brand presence across all of its different platforms.
Zaller logo

Services

01 Social Media Management
02 Email Automation
03 Website Management
04 Event Promotion
05 Collateral Design

About Zaller Law Group, PC

The Zaller Law Group, PC is a law firm dedicated to assisting California businesses with employment and business legal issues. They help companies of all sizes with almost every type of employment legal issue facing California employers.

The Challenge

As a recently established law firm, Zaller Law Group did not have an in-house team to execute its marketing initiatives. The firm needed someone who had knowledge of all the different facets of marketing, including email, social, website, and design, to help build a consistent brand presence across all of its platforms and build awareness for their company and services.

The Solution

Zaller Law Group hired EBQ to help with branding, social media management, email campaign administration, and overall marketing strategy. EBQ’s team has become an integral part of Zaller Law Group, consistently executing on all marketing initiatives and providing overall marketing strategy and support for the brand.

Social Media

EBQ helped Zaller Law Group create a social media presence that engages followers with thoughtful and informative content that is consistent with their branding. EBQ’s team conducted competitive research, provided best practices and overall strategy, and updated all of their social channels accordingly. Throughout the relationship, EBQ managed and executed ZLG’s social strategy, maintaining a frequent and consistent posting cadence.

Webinars

EBQ helped Zaller Law Group by managing marketing promotions for events. From webinars to tradeshows, EBQ created and designed emails promoting the event, along with landing pages to host slides and videos, and social media posts. EBQ has successfully run many marketing campaigns for ZLG, helping them increase brand awareness and get the word out.

Marketing Collateral

EBQ helped Zaller Law Group create informative and branded collateral for tradeshow materials, including bi-folds and one-pagers.

From the website to collateral, to social posts and emails, all of the assets created by the EBQ team have provided Zaller Law Group’s clients with a consistent user and brand experience.

CLIENT TESTIMONIAL

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EBQ provides our firm with the know-how and support to execute our marketing objectives. From assisting with website development, developing and running social media campaigns, to managing our email database, EBQ has always been ready to assist where needed. The EBQ team has provided us with great support with these items so that a consistent message is continually delivered to our contacts, even when we are busy running the firm.

The Result

EBQ has helped Zaller Law Group consistently get in front of their various target audiences through social posts and email campaigns, helping increase their brand awareness and further position them as thought leaders in the California employment law space.

As Zaller Law Group continues to grow, they foresee a consistent relationship with their outsourced marketing department and plan to continue providing valuable content to their clients and potential leads with the help of their EBQ Specialists.

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