EBQ’s Data Department can provide your company with targeted, accurate prospect lists tailored to your company’s needs. With access to many of the world’s most reliable data-sourcing tools, we can clean your existing lists or build you a brand-new, reliable B2B database from scratch that can feed your lead generation, marketing, and sales efforts.
Your prospect database is the foundation for your entire sales process. Without it, any outbound effort is over before it begins. Even if you have a large repository of contacts, the information may be outdated and no longer correct, which is disastrous for any sales, marketing, or lead generation campaigns. If your company lacks reliable prospect data, EBQ can help.
ARE YOU CONFIDENT WITH YOUR DATA?
The success of any marketing, sales or lead generation campaign is dependent on the status of your prospect database. An accurate, organized universe will always yield more effective, immediate results and also helps to ensure you’re making the most of your investment.
Added to that, most marketing automation platforms will monitor all email sends and reprimand users with bounce rates over 10%. Punishments can escalate to account suspension or even termination, so you’ll want to be sure your data is ready for primetime.
We want your outbound
efforts to be successful
efforts to be successful
At EBQ, we want all of your outbound efforts to be as successful as possible. To help you get there, we’ve prepared three simple steps you can follow to clean up your prospect data so that it works for you at every step of the sales process, both now and into the future.
Step One: Clean Up Your Data. Taking some time to manually verify the accuracy or utilizing a verification service to clean out the out-dated records will prevent lost cycles by your sales and marketing team down the road.
Additionally, when sending mass emails, you’re likely to receive a small percentage of “soft bounces”, even with accurate information (a soft bounce occurs when a recipient’s email address is valid but their mailbox is either full or their server is down). When combined with the inevitable hard bounces (invalid email addresses) that will occur, it is easy to see that your data needs to be as clean as possible to keep your company’s total bounce rate at an acceptable level.
Step Two: Scrub Your Data.While this may seem like just a component of “cleaning,” scrubbing your data is arguably even more important. Now that you’ve removed all the bad info, it’s time to dump all of the irrelevant records.
Smart companies tailor their outbound efforts to a unique customer type, organizing their database around individuals who meet specific criteria such as a certain industry, company size, location or job title. Going through all of your prospect records and removing those that do not fit your company’s distinct customer profile will make all of your campaigns smarter and the resulting analytics much more valuable.
Step Three: Augment Your Data.You’ve cleaned, you’ve scrubbed, and now you’ve got an organized, targeted database. But the trouble is it’s just not big enough. Well, then it’s time to augment! Purchase or build out new prospect data while keeping in mind the prospect profile…
Be smart about growing your database by only adding relevant records as well as implementing a ranking system for your prospects so you always know where everyone is in the sales funnel. Maintaining your database is an on-going endeavor, but companies that make it a constant priority will experience the benefits across all sales and marketing efforts.
Build a brand new database
OPTOMIZE OUTBOUND EFFORTS
Your prospect database is the foundation for your entire sales process. Without it, any outbound effort is over before it begins. Even if you have a large repository of contacts, the information may be outdated and no longer correct, which is disastrous for any sales, marketing or lead generation campaigns
If your company lacks reliable prospect data, EBQ can help.
ASSEMBLE YOUR DATA DEPARTMENT TODAY
All of EBQ’s services are delivered via a trained, knowledgeable “department” of professionals, including a Success Manager, a Project Manager, and Specialists who work daily on your company’s behalf. This structure provides our clients the flexibility to change services and/or the size of the relationship at any time based on their needs, as well as added security against turnover or use of internal resources.