A significant shift has occurred in the world of marketing over the last 20 years, brought on by the emergence of new technologies that allow us to automate our marketing efforts.
Automation makes our day-to-day lives as b2b marketers easier by allowing us to engage many prospects simultaneously, access in-depth reporting on campaign success, and simplify complex marketing tasks.
We’ve written the B2B Marketer’s Guide to Pardot with input from our seasoned marketing team to show you the best practices that will help you take full advantage of Pardot and bolster your pipeline with more MQLs.
Using Pardot as an automation tool
Even for experienced b2b marketers, Pardot can be complicated and overwhelming, with many layers to navigate. It’s vital that your marketing team be equipped with the skills to implement Pardot effectively.
Our guide isn’t meant to show you how to use the tool but rather, how you should use the tool. We’ll take an in-depth look at:
- How to get the most out of Pardot with Salesforce
- How to nurture leads with Pardot
- Best practices for creating a Pardot landing page and form
- Best practices for emailing, spam compliance, and the engagement studio
We will address these questions and more by sharing our proven methods for navigating Pardot marketing automation and creating effective engagement programs that attract and convert.