Pardot Lifecycle Reporting to Drive Marketing ROI
Pardot’s ability to measure and report on marketing efforts will show you which strategies are working best and help you make data-informed decisions about your campaigns, and determine your return on marketing investment (ROMI). There are many ways to learn about the success of your campaigns in Pardot. Some of the report types we recommend […]
Pardot Engagement Studio
Pardot’s Engagement Studio is an evolution of the old drip program function. It’s a dynamic tool that allows you to plan out a multi-touch email campaign based on logic. It even lets you test out scenarios to see how a user could navigate through the path and the length of time needed to complete the […]
Pardot Automation Rules and Page Actions
Pardot automation rules and page actions are tools that you can use to passively make changes to prospects in your database. Let’s look at what you can do with these features: Automation Rules: Automation rules are one of the most powerful tools in Pardot with countless use cases. They can perform almost every Pardot prospect […]
Permission-Based Marketing with Pardot
Email laws and regulations are meant to protect consumers, but as a marketer, you need to know how penalties can affect your company and make sure you do your due diligence. In this chapter, we will explain the current legal environment that B2B marketers should be aware of and which Pardot features you can use […]
Sending Email with Pardot
It’s almost unbelievable how effective email marketing can be. Email marketing has the potential to provide 4300% ROI, meaning $44 for every $1 spent. It sounds far-fetched, but when you consider the low cost of email and the effectiveness of multi-touch email campaigns, it becomes clear that those numbers are possible. Types of Pardot emails Through […]
Using Pardot’s Dynamic Content for Personalized Marketing
In Pardot, we use dynamic content to deliver different content to different individuals based on criteria we select. This feature is an effective means of personalizing your content to align with your personas’ needs and increase your overall conversions. For example, let’s say we have two job roles we’re targeting: sales leaders and marketing leaders. […]
Pardot Landing Pages
Landing pages are a B2B marketer’s bread and butter — the bottleneck you must master to capture lead information and convert website visitors into Pardot prospects. Defining landing page goals Before you get too far into creating your landing pages, you should first identify what the goal of the landing page is. While we define […]
Pardot Form Creation
Pardot forms are essential for associating your anonymized visitor data with prospects’ identifying details, such as name, company, phone number, and email address. Remember that your website visitors don’t become a prospect in Pardot until they give you their email address, so without this information gathered by forms, you would never be able to contact […]
Prospect List Building and Segmentation Rules
We could dump all our contacts into our Pardot database, but we’re not taking full advantage of the platform if we give everyone the same message all the time instead of segmenting our prospects. We not only segment people by buyer persona, but also by offering and by which buyer’s journey stage they’re in. Pardot […]
Lead Scoring and Grading in Pardot
Pardot lead scoring and grading allows you to correlate prospect actions with their fit and interest in your brand. Pardot monitors visitors on your site and keeps a running tally of every visitor interaction, adjusting a lead’s score and grade based on those interactions. Depending on a prospect’s score or grade, we can show them […]
