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Salesforce Marketing Cloud Journey Builder: The Essential Guide

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Creating effective customer journeys is key to closing the gap between your organization and your contacts.

Our guide teaches you everything you need to know about Marketing Cloud’s Journey Builder so you know how to maximize your ROI.

Build individualized relationships with your contacts

Explore the Journey Builder canvas

Learn how to navigate the Salesforce Marketing Cloud user interface to create new customer journeys or modify existing ones.

Customize journeys with building blocks

Understand what each canvas activity does and how to combine these building blocks to make engaging customer journeys.

Build journeys around engagement levels

Find out how to use flow control activities to create customer journeys based on individual customer actions and behavior.

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Need help with
Marketing Cloud?

EBQ’s Digital Marketing Specialists blend industry best practices with your business needs to ensure you’re implementing Journey Builder successfully at a fraction of the cost of doing it in-house. 

Our marketers have the expertise you need to train your users, execute marketing campaigns, and increase customer engagement using Salesforce Marketing Cloud.