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This post was originally published in May 2019 and has been updated for accuracy and comprehensiveness.
Welcome to the B2B Marketing Strategy Framework: The Ultimate Guide to Business Branding! Whether you are just starting to develop your brand or in the middle of a brand overhaul, this guide was designed to empower you to create a strong marketing plan.
Our guide was written for business-to-business (B2B) marketers. This guide should give your marketing team a starting point — meaning your strategy should be continuously evaluated and optimized over time.
B2B marketing, short for “business-to-business marketing,” is marketing your solution to other businesses — rather than individual consumers.
While you can adapt some of our guide’s best practices to your B2C (business-to-consumer) marketing plan, here are some core differences between B2B and B2C marketing to keep in mind:
 |  | |
|---|---|---|
| Target | Decision-Making Committee | Individual Consumer |
| Preferred Social Media Channels | Instagram, Facebook, Pinterest, TikTok | |
| Sales Cycle | Long (typically weeks to months) | Short (typically days) |
| Average Deal Size | Large | Small |
| Messaging Tone | Educational | Emotional |
We wrote this guide based on our experience in overhauling the EBQ brand. We’ve broken down our process into the following chapters:
1: How to Create Personas from Data
2: How to Perform a Market Analysis
3: Marketing Messaging Strategy
4: Keyword Research Process
5: Building a Marketing Team from Scratch
6: B2B Branding Strategy
7: B2B Website Best Practices
8: B2B Content Marketing Strategies
9: Inbound and Outbound Marketing Strategies
10: B2B Email Marketing Strategy
Discover how to deepen relationships with customers and prospects using strong marketing messaging.
In today’s competitive landscape, standing out from the crowd is challenging. With the right strategy and team, you will soon create a lead magnet that attracts the right people to your doorstep.
If you’re looking to create — or even supplement — your marketing team, consider partnering with EBQ’s certified marketers. We can write content, design graphics, execute complex campaigns, deploy ads, and even technically optimize your website at one flat monthly retainer fee. Visit our Full-Service Marketing Agency service page to learn more.
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