EBQ’s team of specialists has helped Image Skincare’s B2C database grow from 7,000 people to over 160,000.
As the company’s database grows, so do they. As the company expands, EBQ is there to support the growth.
The team now helps with marketing for US B2B, US B2C, and UK B2C audiences. As a result, Image Skincare is able to handle a higher number of programs and campaigns and send a higher volume of emails than they could on their own.
EBQ also helps Image Skincare have a better understanding of their email marketing data, providing insight for their future marketing strategies.
“When it comes to email marketing there’s a lot of data,” but the real question, Persicot says is, “How do you make this actionable? How do you make things better?” EBQ’s team analyzes the data and provides direction for the Image Skincare team to continue to improve their marketing strategy and growth.
“Now we have takeaways in our reports and that really helps to make better marketing decisions.”
Image Skincare uses data from past email campaigns and suggestions from the specialists at EBQ to improve their future marketing strategies. Data-informed marketing strategies allow them to further a key part of their business.
“Email marketing is one of those pillars that you need to grow, so it’s definitely a very important part of our business today. We appreciate the EBQ team and everything that they do”.
EBQ’s email marketing services have allowed Image Skincare to expand their audience and grow their business. As the company continues to grow, EBQ will continue to provide support and act as an extension of their internal team.