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This post was originally published in May 2019 and has been updated for accuracy and comprehensiveness.
By this point, you know who to market to. Now, let’s focus on how to market to your target audience. In this chapter, we’ll guide you through building a marketing team from scratch.
In every effective B2B marketing team, there should be five distinct roles:
EBQ Tip: You’ll soon find that building an internal marketing team from scratch can be a costly process. It’s why many businesses choose to outsource their marketing functions. Not only can you reduce your overhead cost, but you can also learn from experienced reps who have worked across multiple industries.
Discover how to deepen relationships with customers and prospects using strong marketing messaging.
We’ve all heard the phrase “Content is King,” and that’s because content fosters a stronger relationship between your prospects and brand. Content Specialists are responsible for translating your technical terminology into accessible language that resonates with your readers — all without compromising on credibility.
Some key job duties include:
To retain your prospect’s attention, you need to create a positive and seamless brand experience. Your Digital Specialists will find ways to speak directly to your audience by meeting them at the right channel at the right time.
Some of their core responsibilities include:
Creating a strong graphic design is not “just” about creating a pretty image; it’s all about fortifying a strong brand identity that helps you stay top-of-mind for your prospects and customers. Your Visual Designer will use digital creative platforms — such as Adobe Photoshop and Illustrator — to create high-quality and appealing graphics.
A few of their day-to-day responsibilities include:
In order to stay relevant within your industry, you need a website that keeps site visitors engaged. If you want to outrank your competitors, your Web Developer needs to technically optimize your site to minimize load speeds — all while ensuring that your site stays aesthetically pleasing.
A few of their job responsibilities include:
EBQ Tip: Some SEO leaders are reporting that Google will not index sites that are not mobile-friendly starting July 5, 2024. While this news has been contended, we still recommend prioritizing a mobile-friendly site to ensure a steady flow of site traffic.
Ever wondered how a sponsored post made its way to your screen? A Paid Ads Specialist is responsible for identifying which social media and/or search engine to advertise on, and then creating their corresponding effective paid campaigns.
They are also tasked with:
Discover how to deepen relationships with customers and prospects using strong marketing messaging.
Building a marketing team with diversified talent is key to developing effective marketing campaigns. Your B2B marketing team should be comprised of the following roles:
As mentioned earlier, perfecting the marketing team structure can be an expensive endeavor. That’s why many choose to outsource at least part of their marketing team. At EBQ, we can cover all five roles at one flat monthly rate. Visit our Marketing Agency page to learn why thousands choose to partner with EBQ.
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