B2B Marketing Strategy Framework: A Step By Step Guide
Whether you’re launching your first product or launching a new product in a new market, if you’ve found yourself reading this guide, it’s likely you’re looking for a place to start.
Whether you’re in the software business, manufacturing, finance, healthcare, business services, or a brand new startup, it’s important that B2B marketers at every experience level know how to recognize the best opportunities for reaching their ideal buyers.
Our B2B marketing strategy framework will allow you to:
Use research to make data-driven decisions about marketing campaign targeting and be able to back up tactics to your leadership team
Gain a full understanding of your market and ideal customers to bring more relevant traffic to your website
Develop messaging that resonates with your ideal buyers
Create and optimize a web presence not just for visibility, but for conversions too
Build a brand and brand assets that are credible and impactful to potential prospects
Create a strategy that generates, qualifies, and converts marketing leads, but most importantly, increases sales
We want to mention this early on: your marketing strategy should be continuously revised and optimized. One of the most important aspects in marketing is tracking which tactics are successful and which ones need to be revisited. With the pointers in this guide, we’ll give you the tools to measure the effectiveness of your strategy and learn how to improve.
A lot of what we’ve written in our guide is based on our own experience of overhauling the EBQ brand and restructuring our marketing team last fall. You can see that since taking our own advice and making some adjustments to our strategy, we have seen a dramatic increase in marketing-qualified leads of over 1000%!
Like all things in marketing, results do vary. And it’s important to note that success in marketing happens gradually over time as all the smaller pieces of your strategy begin working together in unison.
We hope every marketer, salesperson, founder, and anyone else reading along find some useful takeaways from this guide to help their marketing plan reach its fullest potential. Let’s get started!
Chapter 1: How to Create Personas from Data
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Framework: Step by Step