B2B Marketing Strategy Framework:
A Step-by-Step Guide
We want to mention this early on: your marketing strategy should be continuously revised and optimized. One of the most important aspects in marketing is tracking which tactics are successful and which ones need to be revisited. With the pointers in this guide, we’ll give you the tools to measure the effectiveness of your strategy and learn how to improve.
A lot of what we’ve written in our guide is based on our own experience of overhauling the EBQ brand and restructuring our marketing team last fall. You can see that since taking our own advice and making some adjustments to our strategy, we have seen a dramatic increase in marketing-qualified leads of over 1000%!
Like all things in marketing, results do vary. And it’s important to note that success in marketing happens gradually over time as all the smaller pieces of your strategy begin working together in unison.
We hope every marketer, salesperson, founder, and anyone else reading along find some useful takeaways from this guide to help their marketing plan reach its fullest potential. Let’s get started!