The B2B Buyer’s journey is the process a customer undergoes, from being aware of the brand to eventually becoming a brand advocate. The modern buyer’s journey goes beyond just closing a sale. Its importance continues after a customer has purchased your product or solution to ensure the relationship grows.
A successful buyer’s journey will require a team effort. From creating your prospect database to the customer service department, it cannot be done alone.
While EBQ is known for its lead generation services, we set ourselves apart from our competitors by expanding our expertise beyond the top of the sales funnel. We use our six areas of expertise to affect every part of the sales cycle with a strong understanding of how each stage works together.
Keep reading to learn how to use each stage of the B2B buyer’s journey to scale your organization effectively.
Download the Ultimate Guide to the B2B Buyer’s Journey
With our guide, you will learn how to help your potential customers through the five stages of their buyer’s journey.
What are the five stages of the B2B buyer's journey?
Understanding each stage of the journey will help you learn how to strategize your sales and marketing efforts. With the help of your whole team, you will be able to meet your customer’s needs and increase your sales.
The five stages of the B2B buyer’s journey:
- Awareness
- Consideration
- Decision
- Growth
- Delight
In this guide, we will walk you through each step, explaining what the customer may be thinking and how you can persuade them to proceed to the next stage.
