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Project

Copado + EBQ

EBQ’s Pardot & web development expertise
helps Copado run 3x more campaigns.

Copado Logo

Services

01 Web Design
02 Pardot Administration

About Copado

Copado is an end-to-end native DevOps solution for Salesforce that unites Admins, Architects and Developers on one platform. Today, with over 100 international employees located in Chicago, San Francisco, London and Madrid, Copado has attracted a leadership team of Salesforce legends who faced the challenges of applying CI/CD DevOps to the Salesforce platform.

The Challenge

As a young company entering a new stage of growth, Copado did not have a full in-house marketing operations team to execute the go-to-market initiatives they had planned. The organization needed someone with website development expertise, along with a Pardot administrator to help them build email campaigns and landing pages.

The Solution

Copado hired EBQ to help with web development, and Pardot email automation administration. EBQ’s Web Development Specialist worked with Copado’s in-house visual designer to execute the design & development.

Website Design

* Copado’s old website

New Opportunities

Context for Visitors

The homepage should be a hub of information that educates visitors about who Copado is and what they offer. EBQ collaborated with Copado to add additional context to help the audience understand Copado’s offerings.

Flow of Information

The structure of each webpage should help visitors digest the content from the top to the bottom. We advised on reorganizing the information for better readability.

➌ Strong Calls-to-Action
EBQ’s marketers added more CTAs to encourage visitors to take action and drive more marketing leads.

Email Campaigns

EBQ helped Copado with many email automation aspects of their marketing campaigns. For example, EBQ’s marketers scheduled registration reminder emails for upcoming webinars, creating automated engagement programs that send specific emails to specific prospects. Copado and EBQ collaborated to successfully integrate third-party platforms and execute their campaigns.

The Result

Copado launched their new redesigned website and successfully executed Pardot email marketing campaigns for their upcoming events and webinars.

As Copado continues to grow, they foresee a consistent relationship with their outsourced marketing department and plan to continue increasing marketing productivity with the help of their EBQ Specialists.

CUSTOMER QUOTE

quote
EBQ allowed us to run 3x the number of Pardot campaigns we would have been able to otherwise. Their knowledge of Salesforce and help with integrating it with Pardot has been key,” said Cameron Tyler, Senior Marketing Manager at Copado.

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