EBQ’s Pardot & web development expertise
helps Copado run 3x more campaigns.
01 Web Design
02 Pardot Administration
Copado is an end-to-end native DevOps solution for Salesforce that unites Admins, Architects and Developers on one platform. Today, with over 100 international employees located in Chicago, San Francisco, London and Madrid, Copado has attracted a leadership team of Salesforce legends who faced the challenges of applying CI/CD DevOps to the Salesforce platform.
As a young company entering a new stage of growth, Copado did not have a full in-house marketing operations team to execute the go-to-market initiatives they had planned. The organization needed someone with website development expertise, along with a Pardot administrator to help them build email campaigns and landing pages.
Copado hired EBQ to help with web development, and Pardot email automation administration. EBQ’s Web Development Specialist worked with Copado’s in-house visual designer to execute the design & development.
The homepage should be a hub of information that educates visitors about who Copado is and what they offer. EBQ collaborated with Copado to add additional context to help the audience understand Copado’s offerings.
The structure of each webpage should help visitors digest the content from the top to the bottom. We advised on reorganizing the information for better readability.
EBQ helped Copado with many email automation aspects of their marketing campaigns. For example, EBQ’s marketers scheduled registration reminder emails for upcoming webinars, creating automated engagement programs that send specific emails to specific prospects. Copado and EBQ collaborated to successfully integrate third-party platforms and execute their campaigns.
Copado launched their new redesigned website and successfully executed Pardot email marketing campaigns for their upcoming events and webinars.
As Copado continues to grow, they foresee a consistent relationship with their outsourced marketing department and plan to continue increasing marketing productivity with the help of their EBQ Specialists.
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