5 Cold Email Templates for Sales That Convert Conversations Into Demo Calls
Dalia Arroyo
With millions of emails getting sent every day, how do you make sure yours stand out to your prospects? How do you strike a balance between personalization and mass emailing? By leveraging these five proven cold sales email templates and personalizing them with contact information, you can ensure your sales messaging resonates with your target audience.
In this blog post, we’ll cover our five most effective cold email templates for sales prospecting and why we’ve seen success in each one.
| The 5 Cold Email Templates | |
|---|---|
| Type of Cold Email Template | Purpose |
| Pain Point Email | To sympathize with your audience’s current obstacles and position your solution as the answer to their problems. |
| Downloadable Guide Email | To educate your audience on a process, trend, or best practices and position yourself as a thought leader. |
| AIDA (Attention, Interest, Desire, Action) Email | To grab your audience’s attention and transform them into conversions. |
| Industry Update Email | To inform your audience of a recent development within their industry and anchor your brand as a credible partner. |
| Follow-Up Email | To remind your audience of your brand presence and increase your touchpoints without risking too much resistance. |
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1. Pain Point Email
A pain point email explicitly states a problem your target audience is facing and conveys how your solution can address their needs. This is typically the most popular type of cold email a salesperson would send out, as it is concise, succinct, and relatively straightforward to build.
Email Subject Line: [Company Name] & [Your Company] Meeting Request
Hi [Prospect Name],
My name is [Your Name], and I’m reaching out from [Your Company Name]. We partner with [target industry] like yours to [desired results].
[1-3 sentences elaborating on their pain points]
[Your Solution] can help by:
- [Benefit 1]
- [Benefit 2]
- [Benefit 3]
Would you be open to a quick 15-minute call next week to discuss how we can help you achieve [desired result]?
All the best,
[Email signature]
Make sure your email’s main focus is to highlight the business value of your solution. Keep in mind that you don’t have a lot of time to capture their attention — let alone keep them engaged. Make sure your email content is concise and your next call-to-action is obvious to your readers.
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2. Downloadable Guide Email
So you recently published a high-value piece of content. You already have a plan to promote your downloadable content via social media and email marketing, but what else can be done to drive traffic and engagement?
A downloadable guide email allows you to showcase your solution to those who will find the most value in it. Send these resources to your target audience to build trust and credibility within your market. Once they are ready to invest in a solution like yours, they’ll turn to you first since they are familiar with your expertise.
Email Subject Line: Your 2026 Guide to [Pain Point]
Hi [Prospect Name],
As a [Job Title], you’re probably bogged down with [Key Pain Point].
Our guide covers:
- [List of Chapters]
- [Download the Guide]
Got questions? We can hop on a call to go through our key findings! How does [Date and Time] work?
To your success,
[Email Signature]
Whenever you are offering a free resource as an attachment, make sure to read up on a few email marketing best practices to avoid spam filters. For example, avoid using spam trigger words, such as “free,” “no obligation,” and “0% risk” in your email copy. This ensures your emails are landing directly in your audience’s inbox.
3. AIDA Email
AIDA stands for Attention, Interest, Desire, Action; it’s a way to generate interest in your solution by stirring up your readers’ desire for your product/services.
Unlike a pain point email, an AIDA email should be focused on guiding the reader through a structured journey — from grabbing attention to inspiring action. By intentionally shaping the flow from Attention to Interest to Desire to Action, AIDA emails create a clear, persuasive path that keeps readers engaged and increases the likelihood of a response.
Email Subject Line: 🚀 Time to boost your [KPI metric]!
Hi [first name],
Low [relevant KPI metric] means [consequence of low KPI metric]. So what can you do to overcome it?
Our [solution] can help accelerate your goals by:
- [Benefit 1]
- [Benefit 2]
- [Benefit 3]
Let’s have a 10-minute conversation to discuss what you can expect from [solutionb]. How does [date/time] sound?
All the best,
[Email Signature]
So, how do you know what pain points your audience is facing? We highly recommend creating well-defined buyer personas and ideal customer profiles (ICPs) to humanize your audience and dial in on their decision drivers. That way, you can segment your cold audience and create personalized messaging that appeals to their specific needs.
4. Industry Update Email
Reporting on the latest industry development is a great way to show your audience that you are both up-to-date on trends and that you can use that knowledge to address their anxieties.
Here are a few topics you can consider reporting on:
- A recent data leak
- A software’s most recent release
- A new law that can affect how your customers run their business
Your goal is to create a native alignment between your business and trending topics that your customers care about.
Email Subject Line: [Recent News] — how’s your org adapting?
Hi [first name],
With the recent announcement of [industry update], it’s time to rethink how [prospect’s company] can stay ahead of the curve.
Let’s schedule a call to discuss how our [solution] can help you solve [pain point] with ease.
How does [date/time] sound?
Warm regards,
[Email signature]
By framing a recent development as both a potential challenge and an opportunity, you can smoothly transition into positioning your solution as the necessary path forward. Remember that the goal is not just to inform, but to initiate a credible dialogue that results in a concrete meeting.
5. Follow-Up Email
Research shows that most customers say “no” at least four times before agreeing to a sales offer. That’s why consistent follow-up is essential to ensure all potential avenues for engagement are explored.
When writing your follow-up email, keep your next steps easy and low-commitment. That makes it easier for your prospects to agree to building your relationship with them.
Email Subject Line: RE: [Company Name] & [Your Company Name] Meeting Request
Hi [Prospect Name],
I haven’t heard back from you, so I thought I’d bubble this up to the top of your inbox.
[1-3 sentences on your solution’s benefits]
What is your availability next week? I’d love to hop on a 10-minute call to discuss our alignment.
Very best,
[Email Signature]
So, how do you know when to send out your follow-up email? We created our own sales cadence that dictates when our reps should call or email a prospect based on their lead ratings.
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Develop your best cold email templates for B2B sales.
Ultimately, your cold outreach hinges on your ability to personalize your messaging and provide a clear value proposition. By leveraging one of these five cold email templates for sales, you can launch your outreach campaign that blasts your compelling messaging.
Launching an email campaign is no easy feat, so consider partnering with an experienced email marketing agency. For example, EBQ’s marketing automation specialists are experts in ensuring high email deliverability by continually testing and optimizing your customer journeys. By entrusting us with your outreach, you can focus on closing the deals our strategic emails drive.
About the Author:
Dalia is EBQ’s VP of Customer Experience with over 10 years of experience in customer service. After forming the Customer Experience division, she achieved over $1.2M in revenue within the first six months under her leadership.