How EBQ enabled The Channel Company to nurture leads effectively
EBQ’s SDRs helped The Channel Company nurture their clients’ leads by following up on prospects via phone and emails.
The Challenge
The Channel Company is a marketing agency dedicated to the growth of the IT channel community. For over 40 years, they have been known for their unwavering commitment to their technological partners by providing high-quality marketing solutions.
The Channel Company first connected with EBQ after EBQ acquired their previous lead generation partner. Tracy knew they still needed appointment-setting experts to nurture their clients’ leads further.
“With EBQ, we could nurture leads that were coming in on our client’s behalf — all while being able to go deeper, confirm good information, and eliminate bad information. EBQ supplied a lot of that additional effort that takes time and minute details that we don’t always have time internally to do,” said Tracy Fischer, VP of Audience at The Channel Company.
The Solution
To remain proactive with each client’s needs, Tracy needed a lead generation partner who was responsive, transparent, and could keep up with multiple priorities. Throughout their five-year relationship, Tracy felt confident that she could rely on EBQ to give her updates and proactively look for improvements.
“The level of support is phenomenal. I always knew that somebody was going to give me a detailed response quickly to any questions I had. I also knew where we were in any campaign at any given moment. I knew there was always a suggestion on how to improve metrics — and that was nice to have someone being so proactive,” said Tracy.
The Channel Company was able to maintain their reputation as an IT marketing leader thanks to EBQ’s SDRs. But what stuck out to Tracy is the overall team’s organization and dedication to transparency.
“I can say that I was never disappointed in the outcomes. I always knew where we were, what to expect, and the KPIs that we’re setting together were always met,” said Tracy.
The Results
When reflecting on the multi-year partnership, Tracy was most impressed by the EBQ team’s commitment to keeping her updated.
“Without a doubt, EBQ always had an answer for us. There was always a clear progress on where we were. The team is very flexible about providing the information the way I needed it to be — in both detailed reports and in high-level quick snapshots that made it very easy for me to track where we were,” said Tracy.
As she continued to ponder on their relationship, Tracy’s favorite thing about EBQ was their team and personality.
“The team is one of the reasons to work with EBQ. The personality, the people who are actually our SDRs; I can definitely tell the difference in quality and impact as people have gotten better. All of our Project Managers who we’ve worked with have been great,” said Tracy.
The level of support is phenomenal. I always knew that somebody was going to give me a detailed response quickly to any questions I had. I also knew where we were in any campaign at any given moment. I knew there was always a suggestion on how to improve metrics — and that was nice to have someone being so proactive
The Channel Co x EBQ
EBQ supplied The Channel Company with lead generation resources to help them nurture their clients’ leads effectively.
