Case_Study_innerworkings

InnerWorkings
+ EBQ

InnerWorkings worked with an EBQ Appointment Setting Department to reach decision makers in a niche industry.

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About InnerWorkings

InnerWorkings, Inc. is the leading, global provider of brand delivery services for a wide range of clients, including Fortune 500 companies as well as small and medium sized businesses.

They combine technology and expertise to help companies efficiently and consistently execute their brands across branded merchandise, commercial and digital print, product packaging, and point-of-purchase displays.

Industry: Technology, Software

Location: San Francisco, CA

Solution: Appointment Setting

Web: inwk.com

EBQ was able to secure the right meetings with the right people – and we were able to close deals. Our team at EBQ has met every goal we have given them and that’s the reason we continue to use them.

Brian FinnertyVP of Marketing at InnerWorkings

The Challenge

As a fast-growing company that provides services to more than 150,000 developers and numerous Fortune 500 companies around the globe, InnerWorkings wanted a lead generation team that shared their passion for achieving goals and reaching new heights.

In short, they wanted results. To ensure they found a lead generation company that understood their vision, leadership at InnerWorkings did their homework, researching and interviewing several companies before a peer in the tech industry recommended EBQ.

After meeting with the team at EBQ, InnerWorkings knew they had met their match. InnerWorkings had a specific segment of the market they needed to reach that required they get meetings with director level (and higher) decision makers in the application development space. They submitted this challenge to EBQ, along with a set of goals and milestones to be reached, and EBQ delivered.

The Solution: Lead Generation Department at EBQ

Brian Finnerty, InnerWorkings’ Vice President of Marketing had this to say about the company‘s experience working with EBQ…

“EBQ was able to secure the right meetings with the right people – and we were able to close deals. Our team at EBQ has met every goal we have given them and that’s the reason we continue to use them. We’ve been working with them for over two years, and I have been extremely pleased with the quality of the individuals who make up our lead generation team.”

The Results

“As our lead generation team, EBQ represents the voice of our company. I maintain the same expectations for them, with regards to work ethics, integrity and professionalism, as I do for our direct employees,” said Finnerty.

“As a growing company, our needs change regularly. In the last two years, we have had times where we needed to modify the approach, edit our message and add people to our lead generation team. EBQ has always responded quickly – which is a huge benefit.”

“Because of the success we have enjoyed with EBQ’s lead generation, we are now experimenting with using their sales people to go after small and medium businesses. I’m happy to report initial results are very positive.”

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