Case-Study_Asure

Asure Software
+ EBQ

EBQ’s Customer Service Department helped Asure Software retain 80% of its customer base worth $1.7 million.

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250 customers called on

80% of customers retained

$1.7M in renewal revenue

About Asure Software

Asure Software, Inc. offers Cloud-based technology solutions that enable companies to better manage their most expensive costs: labor, labor administration, and real estate. AsureForce® time and labor management solutions help business leaders automate time & attendance and integrate with current systems to better control labor expenses.

AsureSpace® workplace management solutions help leaders measure and optimize real estate utilization. Today, Asure serves approximately 6,000 clients worldwide and is based in Austin, Texas with over 130 employees.

Industry: Technology Software

Location: Austin, TX

Solution: Customer Service

Web: asuresoftware.com

In the end, EBQ enabled us to retain 80 percent of our customer base, which translates into more than $1.7 million dollars worth of business. Because of this campaign’s success we have continued to use them.

Nate PruittVP Sales & Marketing at Asure Software

The Challenge

Asure Software had 250 customer contracts that were up for renewal and approximately two months to secure them. However, they had no internal resources dedicated to following up with these clients. Installing a call center and staffing it with trained employees would not only be cost-prohibitive, it would be nearly impossible to accomplish in such a short time frame.

That’s when Nate Pruitt, the Vice President of Sales and Marketing at Asure Software, knew it was time to contact EBQ. Pruitt asked EBQ to assist Asure Software with a defined customer retention program in which a sales team dedicated to Asure would call all 250 clients, identify the decision maker, walk that person through the renewal process and pricing schedule, and then set up appointments for Asure’s sales team to close the deal.

The Solution: Customer Service Department at EBQ

Reflecting on Asure’s relationship with EBQ, Mr. Pruitt said “I was greatly pleased by EBQ’s abilty to quickly fulfill the role of a dedicated call center for us. Once we gave them a defined time-line of about 60 days to reach 250 customers, they hit the ground running and made it happen.”

“I think the reason this campaign was such a success is because our team at EBQ got to the decision makers quickly,” he continued. “Then, they were consistent in their follow-ups, communication, timing and in passing the appointments on to our sales team. They move in fast and get the job done and that’s why this particular campaign produced such great results.”

The Results

“In the end,” Mr. Pruitt said, “EBQ enabled us to retain 80 percent of our customer base, which translates into more than $1.7 million dollars worth of business. Because of this campaign’s success we have continued to use them.”

“Their ability to ramp-up quickly and provide daily and weekly performance metrics, which give you great visibility into exactly what they are doing for you, is a real and measurable asset. Ultimately it comes down to results, and EBQ definitely produces those.”

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