– Mike Edwards, EBQ’s VP of Business Development
The show’s immense roster featured giants like Sony, American Express, The New York Times and even NASA right alongside emerging app-based startups and smaller companies with booths manned by their own CEOs. And though it’s all a blur, traffic to the EBQ booth left us feeling like we spoke with all of them and then some. “Our booth theme, messaging and location was so good we often had a line waiting to talk to us,” recalled EBQ Chief Revenue Officer John McLellan. Many of the conversations we had centered around our unique processes, which many of those same business owners will get to experience first hand when we begin following up with them in the coming weeks. That’s the unique twist to being a sales, marketing and lead generation cold calling company- the tactics and expertise we bring to each customer project are the very same we employ when prospecting and generating interest for ourselves. Even lead generation vendors need to generate their own leads as well.
Ultimately, the true success of our time at SXSW will be measured over the weeks following the festival, when we see how many of our fleeting connections turn into business both for ourselves and for any clients that decide to bring on our services. But if the constant stream of interested business owners, investors, entrepreneurs and passers-by is anything to go by, it was an unabashed triumph.
Liz Rische, a Senior Lead Generation specialist, got her first tradeshow experience at the Interactive show. “I was thrilled to participate in SXSW Interactive this year as a representative of EBQuickstart,” she said. “I got to see first-hand the impact and influence this conference has on the tech community worldwide and truly enjoyed the energy and enthusiasm of all the exhibitors.”
We will see you next year.