EBQ at SXSW 2014

Another spring break has passed and with it another SXSW. As our hometown returns to normal following its annual transformation to host one of the largest film and music festival in the world, we here at EBQuickstart felt like taking a quick look back at our experience there. This year we put up a booth as part of the Interactive Trade show portion of the festival. In years passed, we’ve dispatched team members to walk the trade show floor either on behalf of a client or as representatives of EBQ; even just attending the show can be an invaluable networking opportunity for any company. However this year we were excited to be operating an actual booth and eager to see what kinds of conversations that visibility might lead to.
While a sales and marketing company might not seem like the best fit for a film and tech-related trade show, any such skepticism was immediately alleviated by the huge response we received from attendees and fellow exhibitors. Ultimately, everyone needs leads to drive their business and cold-callers to do the heavy lifting. EBQ Success Manager Joan Robinson, who worked the booth every day of the show, had this to say about her experience: “The energy and excitement at SXSW Interactive 2014 was fascinating. We met tons of people who need our services.” SXSW Interactive is no longer a small ‘get together’ for ex-Dungeons and Dragons players to show off their mobile app, or talk about the latest web trends like Twitter and Foursquare. Interactive has become a very large and diverse trade show with global representation and attendance.

– Mike Edwards, EBQ’s VP of Business Development

The show’s immense roster featured giants like Sony, American Express, The New York Times and even NASA right alongside emerging app-based startups and smaller companies with booths manned by their own CEOs. And though it’s all a blur, traffic to the EBQ booth left us feeling like we spoke with all of them and then some. “Our booth theme, messaging and location was so good we often had a line waiting to talk to us,” recalled EBQ Chief Revenue Officer John McLellan. Many of the conversations we had centered around our unique processes, which many of those same business owners will get to experience first hand when we begin following up with them in the coming weeks. That’s the unique twist to being a sales, marketing and lead generation cold calling company- the tactics and expertise we bring to each customer project are the very same we employ when prospecting and generating interest for ourselves. Even lead generation vendors need to generate their own leads as well.

Ultimately, the true success of our time at SXSW will be measured over the weeks following the festival, when we see how many of our fleeting connections turn into business both for ourselves and for any clients that decide to bring on our services. But if the constant stream of interested business owners, investors, entrepreneurs and passers-by is anything to go by, it was an unabashed triumph.

Liz Rische, a Senior Lead Generation specialist, got her first tradeshow experience at the Interactive show. “I was thrilled to participate in SXSW Interactive this year as a representative of EBQuickstart,” she said. “I got to see first-hand the impact and influence this conference has on the tech community worldwide and truly enjoyed the energy and enthusiasm of all the exhibitors.”

We will see you next year.

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