Marketing Cloud blends combined solutions for customer journey administration, mobile, email, social media, web personalization, advertising, content creation, content management and data analysis. Marketing Cloud includes predictive analytics to help make decisions. A feature called Journey Builder helps marketers create campaigns based on customers’ behavior and needs, demographics, and channel preferences. Event-driven triggers initiate
actions: When a customer joins a loyalty program, for example, Marketing Cloud will be triggered to send a welcome message. The Marketing Cloud is connected to Salesforce.com’s Sales Cloud and Service Cloud, which enables allocation that provides a consolidated experience and averts customers from being contacted separately by marketers from all three programs. EBQ offers various efficiency packages to get you all situated within Marketing Cloud.