EBQ Appointment Setting
Here’s what we know about appointment setting
New to Lead Generation? Check out our Ultimate Guide to B2B Appointment Setting.
Lead Generation is the marketing process of grabbing interest in a product or service in order to establish a sales pipeline. Lead generation often uses digital channels and has been advanced considerably in recent years. Primarily due to the boost of modern online and social techniques. The flood of information available online has led to the rise of the “self-directed consumer”. This has created the development of new techniques to establish and qualify likely leads before passing them onto the sales team.
How to Get Past Gatekeepers
Gatekeepers are employees within a company that screen calls to protect the time of their colleagues. It’s not a formal title; it’s a role commonly performed by receptionists and administrative assistants, but almost anyone in a company could be a gatekeeper.
Ultimate Guide to B2B Appointment Setting
Your sales team may struggle with receiving leads that are marketing-qualified but not sales-qualified. They are spending a majority of their time on top of the funnel prospects when they should be focused on nurturing and closing deals. This is where b2b appointment setting comes in.