You know that getting clients is the most important aspect of building a business. But what you must remember is that keeping clients is the most important aspect of sustaining a business. The incorporation and utilization of unique materials—reports, white papers, and blog content— can help you effectively reach your target audience as well as build a reputation around the ability to innovate complete projects, ultimately allowing your business to sustain success long-term.
Do Your Homework
EBQ keeps clients. For most industries, every client is different, meaning every project is different. In order to prove your dedication to your client, make sure and do your homework. Know the content-specific details and clients will be impressed by your attention to detail.
Drop the Jargon
Although jargon can sometimes prove that you know what you’re talking about, when dealing with clients, in most cases, technical terms will only confuse and annoy your client. To avoid miscommunication, make sure all contact between you and your clients is clear and easy to understand.
The most important aspect of client retention is polling customers and receiving pertinent feedback. It is vital to your business to know what works and what doesn’t work and the fastest way to understand the best and worst facets of your business is to survey current and past clients.
Make it Fun
Work isn’t always fun, but that doesn’t mean that you can’t make it fun for your clients. Instead of boring your clients to sleep, make meeting exhilarating so they are excited to work with you.