Are your sales people doing their own prospecting? If so, they’re losing valuable time that could be spent nurturing and closing deals (and your company is overpaying for lead generators). With EBQ, you’ll get an entire team working to deliver new appointments while driving efficient pipeline growth. We’ll do what your sales reps can’t, won’t or shouldn’t do. Cold call. Cold calling on behalf of your company, setting appointments for your reps. We align our messaging with yours to provide a seamless experience for your prospects. Dynamic, customized Salesforce.com dashboards provide insight every step of the way. Services include calling internal lists or prospect data support.
Lead Generation is the marketing process of grabbing interest in a product or service in order to establish a sales pipeline. Lead generation often uses digital channels and has been advanced considerably in recent years. Primarily due to the boost of modern online and social techniques. The flood of information available online has led to the rise of the “self-directed consumer”. This has created the development of new techniques to establish and qualify likely leads before passing them onto the sales team.
Appointment Setting is where a company offers the first impression to a prospect through any means of contact. It’s in line with the goal of getting these prospects interested in meeting a Sales Representative. Eventually, this will turn into a valid transaction and along the way, growth for your company. We can cold call new prospects, follow-up on marketing leads, and even conduct market research.
Account Based Marketing (ABM) is a form of key business marketing. A company takes a particular prospect or customer report and treats it like its very own market, or a market of one. So essentially, it’s really just what it sounds like — marketing that’s based on a given account, current or prospective. It’s customarily done by enterprise-level sales organizations and is mostly relevant to B2B efforts.
Hiring an internal sales development rep should be a savvy business move. For a mere $40,000, your company can have a warm body on the phone making calls and turning up new leads. But who will provide project management? Director-level strategic leadership? When you add up the cost of three internal employees, hiring internally starts looking a little less savvy. For one-third the cost, EBQ can provide you an entire sales development department. EBQ is not comparable to a single sales development employee, but rather to an entire department. For each project, we provide: A director to outline high-level strategy, a project manager to oversee day-to-day operations, one or more Sales Development Representatives on the phone with their heads down working to set appointments for your sales reps.
The EBQ Lead Generation department will take the time to become educated on your product and company. We will engage your prospects in value-based, meaningful conversations that yield meetings.
Our work doesn’t end when the meeting is set. Your EBQ Lead Generation department will send out calendar invites, confirm meetings, begin meetings with a hand off to your rep, and even reschedule meetings. Additionally, we will update your database and apply our “EBQRating” system which will create visible pipeline growth.
You can rely on us to work phones on behalf of your company. We will provide a steady flow of valuable appointments for your sales representatives. We target decision makers at companies you want to do business with and position your product or service as a solution to their pains and drivers. A lead from EBQ is not simply a name and an email address, it’s a valuable opportunity with a prospect that has expressed interest.