How to Make the SDR/AE Model Work for You

Aligning SDR & AE Teams Header

In the early 2000s, Salesforce implemented the SDR/AE model for the very first time. 3 years later, they reportedly achieved over $100 million in revenue — inspiring many other organizations to replicate their sales strategy. Since then, many organizations have adopted this exact model to boost their sales pipeline. However, some sales leaders struggle to […]