Risks of Poor Sales Data Quality and How to Improve Your Data

Risks of Bad Data Header

There are many consequences associated with poor-quality sales data, including under-preparing your sales representatives and creating inaccurate buyer personas. In fact, one recent study shows that inaccurate B2B data wastes 27.3% of a sales rep’s time on average. In this article, we’ll discuss the risks associated with using bad B2B prospect data: Wasted time and money Unprepared […]