Marketing Automation Strategy for the Buyer’s Journey
Marketing Automation Strategy for the Buyer’s Journey At EBQ, we approach every marketing strategy by first understanding what each step of the buyer’s journey looks like for a particular company’s sales cycle. Knowing how your buyers travel down the sales funnel is crucial to building an automation strategy that saves time while nurturing prospects effectively. The B2B buyer’s journey […]
B2B Website Automation
B2B Website Automation A company’s website is important for many reasons; mainly, it serves as a hub to represent everything about the brand. Efforts to get more website traffic, such as keyword bids and SEO, will have little impact if your website doesn’t deliver the proper user experience for your audience. Ideally, users coming from […]
Social Media Marketing Automation
Social Media Marketing Automation If your company has social media (which it should), utilizing an automation tool to consolidate your various social platforms can greatly impact the efficiency of your team and brand awareness strategy. Social media automation tools can be used to improve content curation across various social platforms by scheduling your posts in […]
B2B Email Marketing Automation
B2B Email Marketing Automation Email marketing typically has among the highest ROI of any digital marketing branch. In fact, Litmus found that email marketing generates $42 for every $1 spent on average. Email marketing is a branch of digital marketing that focuses on sending commercial messages to prospects’ and customers’ inboxes. There are many automation […]
The B2B Guide to Marketing Automation in 2021
The alignment of technology and marketing is a new way to show the value of your product to your prospects, which is why automated marketing is the new foundation of marketing. If a well-established company’s marketing team has not already turned to using an automation tool, then they would be a rare breed. According to Hubspot, […]
